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Nike was first founded as “Blue Ribbon Sports” in January 1964 by Phil Knight, a student at the University of Oregon and track athlete, along with his coach Bill Bowerman. The company was officially rebranded as Nike in May 1971, which is the Goddess of Victory in Greek mythology. Less is more, the less objects there are in your logo, the more prominent it gets. The simpler those objects are to recognise, the easier it is to recall them. That’s all they want to show, and it marks their identity without a word. Nike has made sure to represent the values of a common sports and fitness enthusiast in their logo.
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“Our mission is what drives us to do everything possible to expand human potential. After that, Nike thoroughly conquered the sneakers market of sports footwear. Some of its main achievements include Michael Jordan’s signature footwear, the Air Jordan (1984), as well as renowned marketing campaign slogans, such as “There is no finish line” (1977) and “Just do it” (1988). Nowadays, it dominates the global sports market, with an impressive 38% of the market share. In the ’70s, the partnership between Blue Ribbon Sports and Onitsuka collapsed, so Knight decided it was time for its own line of footwear.
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Their slogan, “just do it” aligns with the same motivational spirit of a sportsman. If you look at Nike’s logo, each and every element while having a character of its own, fits perfectly in the bigger picture and adds emphasis to their primary theme. They have to register one more thing, that one more thing takes a little more space. One way Nike does it is by having one large object surrounded by nothing but negative space.
Principles Of Design Followed By Nike
Choosing the right materials is a critical aspect of its design process. Each shoe requires a unique combination of materials that balance performance, comfort, and style. Every material is chosen with intention and care, from lightweight meshes for breathability to durable rubber outsoles for traction. The sneakerhead culture began in the 1970s, but Nike’s deal with Michael Jordan contributed to its global development. Last year, Financial Times estimated the sneaker resale market was close to US$ 2 billion. The Jordan brand, a subsidiary of Nike, continues to largely drive sneaker sales, generating $US3.14 billion in revenue between May 2018 and May 2019.
Shapes in your design give you your unique vibe and character. Notice how Nike followed this design principle by keeping everything centered. All of the objects in a piece don’t have to be homogenous, same size, or the same shape.
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Balance comes from putting elements of equal weight on both sides of the design. It determines whether your brand will be noticed or ignored by your target audience. In fact, anything that even remotely resembles Nike’s logo or rhyme’s with its name, tagline or slogan instantly reminds us of Nike. Weekly updates on the latest design and architecture vacancies advertised on Dezeen Jobs. Daily updates on the latest design and architecture vacancies advertised on Dezeen Jobs.
“Women’s kits should be in service to performance, mentally and physically,” Fleshman said. But, indeed, what matters for the audience is acquiring a product that has been heavily studied and developed from the best raw materials and technology available. Also, they want to carry the successful reputation the brand states, since athletes such as Michael Jordan, Tiger Woods, and Cristiano Ronaldo speak for the company. Nike has come a long way from its beginning as a shoe used by track-and-field athletes. Thanks to its innovative marketing, the brand is also an emblem of style, taste, and the competitive spirit that lives within amateurs and professionals alike.
Manufacturers in India, Argentina, Italy, Mexico, and Brazil are also contracted to produce for local markets. In spite of its large supply chain and manufacturing network, Nike still focuses on maintaining the quality and innovative character of its products, investing heavily in research and development. The company’s growth also introduced controversies about poor working conditions and low pay for workers in its Indonesian factories in the 1990s; the company responded by creating factory codes of conduct. In response to a wave of protests, Nike raised worker minimum ages and adopted U.S. clean-air standards in non-U.S. The company continued to address concerns about labor issues through the 2000s in its overseas factories. In the 2020s, Nike faced a gender pay discrimination lawsuit.
Nike Names Minimalist Designer Tim Hamilton as Global VP of Design - SGB Media
Nike Names Minimalist Designer Tim Hamilton as Global VP of Design.
Posted: Mon, 25 Mar 2024 07:00:00 GMT [source]
What remained the same was swoosh and the placement of the key elements of design. One basic principle of design is to use the psychology of shapes. Apart from Nike’s black and white color scheme, contrast is often used for different elements of the same design. It helps you set them apart and create a distinct theme out of it. At that point, you can mix and match to see which elements need to be equally or more prominent.
The company also has Mark Parker as the Executive Chairman and John Donahoe as the President and CEO. Nike willingly stepped into controversy in 2018 when it unveiled an ad campaign tied to the 30th anniversary of its “Just Do It” logo. The ad used Kaepernick’s image and a quote saying “Believe in something. Consistency means a lot of things, one of those is repetition.
The Air Jordan 1 is widely credited as the shoe that began sneaker culture. The rarest and most desirable sneaker ever made is the Nike MAG, the sneakers worn by Marty McFly in Back to the Future II 1989 movie. NIKE was co-founded by Phil Knight and Bill Bowerman in 1964. Phil Knight, now a billionaire businessman, began his career as a sports reporter and accountant.
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